Protecting Your AdSense Account
It’s a fear many Webmasters have — getting pulled from AdSense for
fraudulent clicks or other activity deemed “against AdSense TOCs”.
The fear is pretty valid. I’ve heard of people getting pulled from the program for “no apparent reason” (according to them).
Of course there are two sides to every story, but it reinforces that
Google’s #1 interest is protecting their advertisers, not you, the
publisher.
And rightfully so.
Google watches AdSense accounts like a hawk, especially if you’re a new member.
They track IP addresses and monitor for fraudulent clicks on a
regular basis. A friend of mine clicked her own ads and was removed
from the program within 2 days of joining.
While I have no fool-proof way to ensure your account won’t get
dinged, here are some tips to keep you in good graces with Google.
1. Report Accidental Clicks
If you accidentally click on your own ads (and people have done
this), the best thing to do is report it to Google immediately. In
fact, Google even advises you to do this.
If you’re honest and upfront about it, Google probably won’t remove
you from the program. Your account may get flagged temporarily and/or
you may lose some revenue, but it’s better you report it than having
them find out about it.
Just make sure this doesn’t become a habit.
2. Stop Telling Your Friends & Family to Click on Your Ads
Some people join Adsense with the intent of getting rich by having
their friends and family click on their ads. While you may think this
is pretty fool-proof idea, it’s not very smart or ethical.
First of all, advertisers pay for those ads through the AdWords
program. So when you tell people to randomly click the ads, you are
throwing their hard-earned money down the toilet. In a way, it’s
stealing.
Second, what if Google notices the multiple clicks from the same IP
address. Yes, maybe it’s not your IP address, but is it really worth
the risk? Plus, I would imagine Google would eventually ignore those
clicks anyway.
3. When Google Calls…. Answer… And Keep Your Records
Some thieves are not too bright. Once I caught someone who literally
ripped off my entire site. Not only did they forget to remove my
AdSense code, but they violated the AdSense T&C’s by calling
attention to the ads.
Google discovered this site, and because the person was using my
AdSense code, they contacted me because they thought it was my site. I
explained to them what happened.
After I replied, I didn’t hear back from Google and that made me a
little nervous. So I contacted them again and included the previous
correspondence.
This time I received an answer and Google told me they added a note
to my file that said I was not the owner of the domain that violated the
T&C’s. More importantly, I saved this reply for my own records
just in case.
4. Obey The Rules
Even though Google doesn’t seem to be enforcing this much, they
recently added a section to their T&C’s that require any site that
uses AdSense to have a Privacy Policy. See the end of Section 1 of their terms and conditions.
Many Webmasters aren’t taking this too seriously, but if it’s in their T&C’s then why not take 10 minutes to set it up?
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A lot of people feel Google owes them something or they are doing Google a big favor by being an AdSense publisher.
I have no way of knowing how AdSense affects Google’s bottom line,
but I can tell you this. Thousands of advertisers are paying to
advertise with Google through AdWords, and we know that’s where Google
is making its money.
AdWords advertisers funnel thousands of dollars into Google everyday
and indirectly earning you money from AdSense. Google’s best interest
is keeping them happy, not the publishers. Remember, AdSense publishers
aren’t paying Google a cent.
So the next time you try to sneak a click or encourage your visitors
to click an ad or two, ask yourself if the 12 cents you’ll gain is worth
losing your account for good.